Marketing & Digital Strategy Lead

  • Full Time
  • Remote
  • Competitive Salary
  • About BB Group

BB Group is a fast-growing Pan-African technology and innovation company built to shape Africa’s future through technology, creativity, and bold ideas. We build and manage digital platforms that improve everyday life across the continent.

Fynd Mee

Recycle Tech

Caregiver Africa

Join Our Team

Africa-first innovation with long-term continental impact.

Position Summary

BB Group is looking for a creative and data-driven marketer to lead our marketing and digital strategy across all BB Group projects. From Fynd Mee, our social connection mobile-app platform, to upcoming projects like Caregiver Africa and Recycle Tech, the Marketing & Digital Strategy Lead will play a major role in building strong brand stories, managing campaigns, and driving engagement across Africa and beyond.

This person will help us shape how people see BB Group—telling our story, connecting with audiences, and building excitement for our projects online and offline.

Key Responsibilities

  • Plan and manage digital marketing campaigns across social media, search, and email.
  • Lead creative content planning for Fynd Mee and other BB Group projects.
  • Work with the production team to design promotional campaigns, videos, and influencer partnerships.
  • Analyze marketing data to measure performance and guide decision-making.
  • Collaborate with the design and development teams to ensure brand consistency.
  • Build and grow BB Group’s online presence through authentic storytelling and community engagement.

Skills & Requirements

  • Good understanding of digital platforms (Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Meta Ads).
  • Experience with SEO, content strategy, and analytics tools.
  • Strong writing, communication, and presentation skills.
  • Strategic and creative thinker who can turn ideas into action.
  • Self-motivated and comfortable working remotely with a team spread across regions.
  • Passionate about Africa’s growth, innovation, and storytelling.

Minimum Education Qualification

Bachelor’s degree in Marketing, Communications, Business, or related field (or certified digital marketing training).

Minimum Relevant Experience

At least 6 months–1 year of relevant work experience (internship, volunteer, or full-time).

What We Offer

Growth

Dedicated budget for professional development and workshops.

Impact

Build products that solve real-world problems for the Pan-African market.

Culture

A collaborative environment that values diverse perspectives and bold ideas.

How to Apply

Send your CV and a brief Cover Letter describing why you are interested to: humanresource@bbgroupglobal.com.

Please note that applications are reviewed on rolling basis.